Category: Reflections
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Wishing You Happy Holidays and a Joyful Start to the New Year
As the year draws to a close, I want to take a moment to express my heartfelt gratitude to all my readers, collaborators, and supporters. This year has been a whirlwind of creativity and growth, and it wouldn’t have been possible without your encouragement and engagement. The music and sync industries are constantly evolving, and…
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The Neuroscience of Music: Unlocking the Mind Through Sound
Music is a universal language that transcends cultural and linguistic barriers. Yet, its effects go far deeper than mere enjoyment; it profoundly influences the brain. From evoking emotional responses to enhancing productivity and strengthening customer connections, the neuroscience of music is unlocking new pathways for personal and professional growth. How Music Affects the Brain Emotional…
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Composer Burnout: Best Tips to Avoid It + My Personal Experience
As composers, we often operate in a world of deadlines, creative output, and high expectations. The pursuit of perfection in our craft can sometimes lead us to an all-consuming path. However, there comes a point when the energy we invest runs dry, and burnout strikes. It’s a familiar concept for many in the creative industry,…
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Thanksgiving and the Art of Gratitude: Deals, Music, and a Toast to the Heroes
Thanksgiving began in 1621, celebrated by the Pilgrims and Wampanoag to give thanks for a bountiful harvest after a harsh winter. In 1863, President Abraham Lincoln declared it a national holiday during the Civil War, urging Americans to unite in gratitude and reflect on blessings amidst turmoil. Today, it celebrates family and gratitude. But, hey,…
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The Rise of Short-Form Video Content: Why It Matters for Creators, Brands, and Audiences
Over the past few years, short-form video has surged in popularity, transforming the way content is consumed and shared across social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts have led the charge, giving audiences bite-sized, easily digestible content that can be enjoyed quickly. The rise of short-form video is reshaping the digital landscape,…
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Why Artists Should Watch the Growth of Niche Streaming Platforms in 2024
As the music industry continues to evolve, so does the way music is consumed. With a staggering $66.23 billion in US OTT subscription revenues forecasted for 2023, niche streaming platforms are becoming increasingly important players in the media landscape. While the majority of this revenue flows to the big names like Netflix, Disney+, Hulu, YouTube,…