Category: Reflections
-
Thanksgiving and the Art of Gratitude: Deals, Music, and a Toast to the Heroes
Thanksgiving began in 1621, celebrated by the Pilgrims and Wampanoag to give thanks for a bountiful harvest after a harsh winter. In 1863, President Abraham Lincoln declared it a national holiday during the Civil War, urging Americans to unite in gratitude and reflect on blessings amidst turmoil. Today, it celebrates family and gratitude. But, hey,…
-
The Rise of Short-Form Video Content: Why It Matters for Creators, Brands, and Audiences
Over the past few years, short-form video has surged in popularity, transforming the way content is consumed and shared across social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts have led the charge, giving audiences bite-sized, easily digestible content that can be enjoyed quickly. The rise of short-form video is reshaping the digital landscape,…
-
Why Artists Should Watch the Growth of Niche Streaming Platforms in 2024
As the music industry continues to evolve, so does the way music is consumed. With a staggering $66.23 billion in US OTT subscription revenues forecasted for 2023, niche streaming platforms are becoming increasingly important players in the media landscape. While the majority of this revenue flows to the big names like Netflix, Disney+, Hulu, YouTube,…