Tag: music for commercials
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The Business of Sync Licensing in 2025: Trends, Shifts, and Opportunities for Musicians
The Business of Sync Licensing in 2025: Navigating the Evolving Landscape Sync licensing, a critical revenue stream for musicians, continues to evolve at a rapid pace, influenced by shifts in technology, the growth of digital platforms, and changing demands in the entertainment industry. As we step into 2025, the sync licensing landscape is undergoing profound…
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The Role of Music Supervisors in Licensing Deals: How They Choose the Right Music for Film, TV, and Advertising
The Role of Music Supervisors in Licensing Deals Music supervisors play a pivotal role in shaping the soundscape of films, television shows, commercials, and other media. Their work involves carefully selecting music that aligns with the project’s vision, enhances the emotional impact, and resonates with the audience. These professionals are key players in licensing deals,…