Tag: niche streaming platforms
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Why Artists Should Watch the Growth of Niche Streaming Platforms in 2024
As the music industry continues to evolve, so does the way music is consumed. With a staggering $66.23 billion in US OTT subscription revenues forecasted for 2023, niche streaming platforms are becoming increasingly important players in the media landscape. While the majority of this revenue flows to the big names like Netflix, Disney+, Hulu, YouTube,…
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Navigating the Music Industry in 2024: Essential Trends in Music Marketing
As the music industry continues to evolve, artists and labels need to stay ahead by adopting emerging marketing techniques. The rapid integration of new technologies, from AI to virtual experiences, is changing how artists reach fans and build connections. Here are some of the most effective strategies in 2024 that can help music reach its…