niche streaming platforms – Salvatore Maccarrone – Composer & Producer

Tag: niche streaming platforms

Reflections

artist branding, D2C music, exclusive music content, fan engagement, music industry trends, music revenue, music streaming 2024, niche streaming platforms, OTT music services

Why Artists Should Watch the Growth of Niche Streaming Platforms in 2024

Salvatore Maccarrone

November 11, 2024

As the music industry continues to evolve, so does the way music is consumed. With a staggering $66.23 billion in US OTT subscription revenues forecasted for 2023, niche streaming platforms are becoming increasingly important players in the media landscape. While the majority of this revenue flows to the big names like Netflix, Disney+, Hulu, YouTube,…
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AI

data-driven personalization, email marketing for musicians, music in podcasts and audiobooks, Music marketing trends 2024, niche streaming platforms, smart home music integration, socially responsible marketing in music, sustainable music marketing, TikTok music promotion, virtual reality concerts

Navigating the Music Industry in 2024: Essential Trends in Music Marketing

Salvatore Maccarrone

November 1, 2024

As the music industry continues to evolve, artists and labels need to stay ahead by adopting emerging marketing techniques. The rapid integration of new technologies, from AI to virtual experiences, is changing how artists reach fans and build connections. Here are some of the most effective strategies in 2024 that can help music reach its…
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